After living in Sydney Australian for over two decades and running their own Italian fashion company, Ivan and Simonetta returned to their hometown of Naples in 2019 at the beginning of the pandemic.
It was here when they could escape to the beauty of the Amalfi Coast that the Casa Amalfi brand was imagined and through hard work and vision, was finally released.
Having spent long summers soaking up the pure natural beauty of the Amalfi Coast, Ivan and Simonetta wanted to create a brand that reinterpreted the idea of luxury.
For them the luxuries of the Amalfi Coast were not only the yachts and grand villas, but the sheer beauty of the nature, the healthy lifestyle of the locals and their connection to the land. The concept of luxury has been redefined to be more about well being. Our health, our hygiene and the change in priorities of lifestyle have all become contributing factors in the creation of Casa Amalfi. For Ivan and Simonetta, this is the beginning of their expanding collection of products aimed at promoting well-being. The key words for the newly created label are: "Feeling, Harmony, Well-Being and Beauty".
